Design: Light blue plate with dark blue embossed lettering, featuring a fleur-de-lys emblem and "Québec" at the top left, and "77" at the top right.
Slogan: Displayed "La belle province" (The Beautiful Province) at the bottom, which was replaced by "Je me souviens" starting in 1978/1979.
Format: Passenger cars used a
000X000 numbering format (using letters like R, S, T, and V in 1977), while non-passenger